AIRBNB : PLAY ANYWHERE

Creative Role

Creative Direction, Branding, Web Design

Team Members

Megan Bookhammer & Caitlin Holt

The Campaign:

With current travel restrictions in place due to COVID-19, Airbnb wanted to find new ways for users to experience the available properties on the platform while maintaining social distancing regulations.

Introducing the Play Anywhere campaign. Users will have the opportunity to engage with Airbnb by virtually visiting a new Airbnb property to play an episode of a virtual reality “choose your own” mystery game each week. This allows users to still be able to experience new destinations from around the world in a fun way while travel restrictions are in place.

With the completion of a mystery at each location, each user will get one entry into the grand prize drawing, which will be a week's vacation at one of the featured properties. The prize will be redeemable when the travel restrictions are lifted.